Role Overview
The Head of E-commerce will own the complete online business for Timus across:
- Amazon
- Flipkart
- Myntra
- Ajio
- Nykaa Fashion
- Tata Cliq
- D2C Website (Shopify)
- Quick Commerce (future expansion)
This role requires a strong blend of:
- Marketplace expertise
- D2C growth understanding
- Performance marketing knowledge
- Team leadership
- Inventory & operational planning
- P&L ownership
- Startup execution mindset
The ideal candidate should be hands-on, data-driven, growth-oriented, and comfortable working in a fast-paced startup environment. Similar startup ecommerce leadership roles increasingly expect full P&L ownership, marketplace scaling, cross-functional leadership, and performance-driven execution.
Key Responsibilities
1. Business Growth & Revenue Ownership
- Own complete E-commerce P&L
- Drive revenue growth across marketplaces and D2C
- Achieve sales, ROAS, contribution margin, and profitability targets
- Build monthly, quarterly, and annual growth plans
- Identify new growth opportunities and online channels
2. Marketplace Management
- Manage Amazon, Flipkart, Myntra, Ajio, Tata Cliq, Nykaa, etc.
- Improve:
- Sales performance
- Listing quality
- Conversion rates
- Visibility
- Organic rankings
- Drive platform advertising strategies
- Handle marketplace negotiations, campaigns, and visibility plans
- Monitor account health, pricing parity, returns, and ratings
Marketplace scaling, pricing strategy, and digital channel ownership are core responsibilities commonly expected from ecommerce heads in high-growth brands.
3. D2C Website Growth
- Scale Shopify D2C business
- Improve:
- Website conversion rate
- User experience
- Average order value (AOV)
- Customer retention
- Work closely with marketing & design teams on:
- Landing pages
- Campaigns
- CRO
- SEO
- Customer journeys
- Build retention systems through Email, WhatsApp & CRM
4. Performance Marketing Coordination
- Work closely with Meta & Google Ads teams
- Monitor:
- ROAS
- CAC
- Conversion Rate
- CTR
- Revenue contribution
- Ensure marketing budgets are optimized profitably
- Drive data-based decision-making
Strong performance marketing oversight and KPI ownership are repeatedly highlighted in e-commerce leadership hiring requirements.
5. Inventory & Operations Management
- Coordinate with warehouse and operations teams
- Ensure:
- Inventory planning
- Stock forecasting
- Minimum stock-outs
- Better fulfillment TAT
- Reduce cancellations and returns
- Improve operational SOPs and scalability
6. Team Leadership
- Build and lead ecommerce team members across:
- Marketplace operations
- Cataloging
- Performance marketing
- Customer support
- Content
- Set KPIs and accountability systems
- Conduct weekly performance reviews
- Build a startup culture with an ownership mindset
7. Analytics & Reporting
- Track and analyze:
- Revenue
- ROAS
- TACoS
- Conversion rates
- AOV
- Repeat purchase %
- Inventory health
- Present weekly and monthly reports to founders
- Use analytics to improve business decisions
Required Skills & Experience
Experience
- 3-5 in Ecommerce / D2C / Marketplace business
- Minimum 3+ years in a leadership role will be a plus
- Experience in consumer brands, luggage, fashion, lifestyle or D2C brands preferred
- Startup experience is highly preferred
Technical Skills
- Strong understanding of:
- Amazon Seller Central
- Flipkart Seller Hub
- Shopify
- Marketplace Ads
- Meta Ads
- Google Ads
- Excel & Analytics
- Understanding of SEO, CRO, CRM, and retention marketing
- Experience with dashboards and reporting systems
Personality We Are Looking For
We are looking for someone who:
- Thinks like an owner
- Is highly execution-driven
- Can work in startup pressure environments
- Is proactive and accountable
- Can build systems from scratch
- Has a strong growth mindset
- Is data-oriented but execution-focused
- Can lead teams aggressively yet positively
Startup ecommerce leadership roles often emphasize bias for action, high ownership, and ability to scale under ambiguity.
Reporting Structure
Reports directly to:
- Founders / Executive Leadership
- Direct founder collaboration
- Fast-growth environment
- Opportunity to create large-scale impact
- Exposure across marketplaces, D2C, retail & branding