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Assistant Manager / Executive – Marketing & CRM

Full-time On Site
Nashik
Openings
1 Position
Salary
₹6–8 LPA
Experience
3–7 Years

Required Skills

3–7 years of relevant experience in Marketing, Business Development, Sales, CRM, or OEM Sales. Strong knowledge of product costing and quotation preparation. Good understanding of sheet metal products and manufacturing processes. Knowledge of electrical and switchgear industry requirements. Strong customer relationship management and follow-up skills. Good negotiation and commercial communication skills. Knowledge of digital marketing and lead-generation activities. Understanding of project planning and product development cycles. Strong market research and competitor analysis skills. Excellent verbal and written communication skills. Strong coordination, presentation, and problem-solving abilities. Target-oriented approach with good business development skills.

Qualifications

Diploma / B.E. – Mechanical

Job Description

Key Responsibilities

1. Business Development & Customer Acquisition

Identify and develop new OEM customers in the electrical and switchgear sectors.

Generate new business opportunities through market research, networking, references, and digital channels.

Develop and maintain a strong customer pipeline.

Understand customer requirements and identify opportunities for business growth.

2. RFQ & Commercial Management

Handle RFQs, quotations, pricing, and commercial negotiations.

Coordinate with internal teams for technical feasibility and product costing.

Prepare competitive and accurate quotations based on customer requirements.

Follow up on submitted quotations and track conversion status.

Improve RFQ-to-order conversion through effective follow-up and commercial coordination.

3. Customer Relationship Management

Maintain strong relationships with existing and prospective customers.

Regularly follow up on enquiries, quotations, orders, and customer requirements.

Understand customer expectations and ensure timely coordination for issue resolution.

Monitor customer satisfaction and support customer retention initiatives.

4. Internal Coordination

Coordinate with Design, Engineering, Production, Tool Room, Quality, and Management teams.

Support technical feasibility evaluation of new customer requirements.

Coordinate product costing and development activities.

Ensure smooth communication between customers and internal departments.

5. Market & Competitor Analysis

Track market trends, customer requirements, and competitor activities.

Identify emerging business opportunities within electrical, switchgear, and OEM markets.

Provide market insights and competitor information to management.

Support development of suitable marketing and sales strategies.

6. Sales Growth & Target Achievement

Achieve assigned sales revenue and business development targets.

Develop strategies to increase customer base and order volumes.

Monitor sales pipeline and provide regular management updates.

Identify opportunities for repeat business and account expansion.

Key Performance Indicators (KPIs)

Sales Revenue vs. Target (%)

New Customers Acquired (Number/Year)

RFQ Response Time (Days)

RFQ-to-Order Conversion Ratio (%)

Customer Retention Rate (%)

Required Skills

3–7 years of relevant experience in Marketing, Business Development, Sales, CRM, or OEM Sales.

Strong knowledge of product costing and quotation preparation.

Good understanding of sheet metal products and manufacturing processes.

Knowledge of electrical and switchgear industry requirements.

Strong customer relationship management and follow-up skills.

Good negotiation and commercial communication skills.

Knowledge of digital marketing and lead-generation activities.

Understanding of project planning and product development cycles.

Strong market research and competitor analysis skills.

Excellent verbal and written communication skills.

Strong coordination, presentation, and problem-solving abilities.

Target-oriented approach with good business development skills.

Qualifications

Diploma / B.E. in Mechanical Engineering.

3–7 years of relevant experience in Marketing, Business Development, Sales, CRM, or OEM Sales.

Experience in the electrical, switchgear, sheet metal, engineering, or manufacturing industry will be preferred.

Candidates with experience handling OEM customers and industrial sales will be preferred.

Strong commercial understanding and customer-handling capabilities.

Preferred Knowledge Areas

OEM Marketing | Business Development | CRM | RFQ Management | Quotation Management | Product Costing | Sheet Metal | Electrical & Switchgear Industry | Digital Marketing | Customer Relationship Management | Commercial Negotiation | Project Planning | Product Development Cycle

Core Competencies

Customer Focus | Team Player | Communication | Negotiation Skills | Business Development | Relationship Management | Target Orientation | Market Analysis | Problem Solving | Commercial Awareness